Thursday, March 27, 2014

AAPEX Attendee Webinar to Show How to Effectively Use Videos



MOKENA, Ill. – March 27, 2014 – “How to Use Video to Grow Your Business,” a free attendee webinar slated for Wednesday, April 9, at 4 p.m., EST, will focus on videos, especially online videos, as one of the most powerful methods for communicating and building relationships with customers and prospects. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

By participating in the webinar, attendees will learn how to use videos to showcase their brand, products and people. The webinar will show the power of video testimonials, how videos can be used to quickly differentiate a company from its competition and ways to use videos to enhance the effectiveness of social media.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX. Additional attendee webinars will cover “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new attendee webinars for AAPEX.

To register for “How to Use Video to Grow Your Business,” or watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths.  

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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Tuesday, March 25, 2014

AAPEX Exhibitor Webinar to Spotlight Using Video to Grow a Business



MOKENA, Ill. – March 25, 2014 – The AAPEXedu Webinar Series will present, “How to Use Video to Grow Your Business,” a free exhibitor webinar on Tuesday, April 8, at 4 p.m., EST. The webinar will focus on videos, especially online videos, as one of the most powerful methods for communicating and building relationships with customers and prospects. The 2014 Automotive Aftermarket Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

By participating in the webinar, exhibitors will learn how to use videos to showcase their brand, products and people. The webinar will show the power of video testimonials, how videos can be used to quickly differentiate a company from its competition and ways to use videos to enhance the effectiveness of social media.

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure exhibitors grow their business and get the most out of their participation in the 2014 AAPEX. Additional exhibitor webinars will cover “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “Boothmanship for AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new exhibitor webinars for AAPEX.

To register for “How to Use Video to Grow Your Business,” or watch a previous webinar in the AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths.  

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA). For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.

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Wednesday, March 12, 2014

AAPEX Exhibitor Summit to Share Secrets of World-Class Exhibitors



MOKENA, Ill. – March 12, 2014 – The Automotive Aftermarket Products Expo (AAPEX) will hold its 2014 Exhibitor Summit, Wednesday, June 18 and Thursday, June 19, at the Sands Expo Center, Las Vegas, Nev. The Summit will help exhibitors grow their business at AAPEX and receive a higher, measurable return on investment (ROI) from their participation in the event.   

This year’s Summit will share secrets of world-class exhibitors and tips on overcoming top exhibiting challenges. It will feature training sessions, including “The Oldest Secrets to ROI that Nobody Taught You” and “How to Develop the Head-Turning Hook that Reels Buyer In.”  A Venetian “Hidden Secrets” Tour will help exhibitors uncover some of the hidden gems, unique venues and shortcuts around the Sands Expo Center and Venetian facility. One-on-One meetings with AAPEX vendors will be offered to help exhibitors streamline and reduce costs associated with their booth, shipping, setup/tear down, housing and marketing. Information about AAPEX sponsorship opportunities and the AAPEX New Product and New Packaging Showcases also will be available at the Summit.

All Summit sessions are free and both veteran and first-time exhibitors will benefit from the program.

“We greatly appreciate the opportunity to have meetings with the various services that we deal with at the show including the Event Management staff. It saves us a great deal of time and money to have our questions answered before the event,” said Don McGee, manager, Trade Show Logistics, Magnaflow, a 27-year exhibitor at AAPEX.

“We will exhibit at 20 trade shows this year [2013] and the AAPEX Exhibitor Summit was the most valuable planning time I have invested in all year,” said Executive Vice President, Alex Parker, Redline Detection, a first-time participant in the 2013 Summit.

Past Exhibitor Summit attendees have reported significant increases in results from AAPEX. A recent AAPEX survey confirmed that exhibitors who attended last year’s Summit and/or viewed preshow webinars reported a significantly higher ROI and value perception of AAPEX.

For more information and to register for the 2014 Exhibitor Summit, visit the AAPEX website, www.aapexshow.com/summit or email Judy Novak, judy.novak@aapexshow.com.  Discounted hotel rates will be available and participants will be responsible for travel to and from Las Vegas and hotel charges. 

AAPEX 2014 is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas. The event is expected to feature more than 2,400 exhibitors and approximately 5,000 booths.  

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA) and. For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.


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Thursday, March 6, 2014

AAPEX 2014 Booth Space Applications Due March 14



MOKENA, IL – March 6, 2014 – Companies interested in exhibiting at the 2014 Automotive Aftermarket Products Expo (AAPEX) should complete the online booth space application by Friday, March 14 in order to participate in the space drawing in May. AAPEX is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

The online booth space application is on the AAPEX website, www.aapexshow.com. Exhibit space selection for this year’s AAPEX will be done during an online space drawing, and companies must have their booth space applications in by the deadline to be included in the drawing. Applications will continue to be accepted after the space drawing, however, space will then be subject to availability and assigned on a first-come, first-served basis.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths and 39,000 targeted buyers. Approximately 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

For additional information, contact AAPEX Event Management, (708) 226-1300, info@aapexshow.com.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA) and. For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com


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Monday, March 3, 2014

AAPEX Attendee Webinar to Share Social Media Strategies for B2B




MOKENA, Ill. – March 5, 2014 –How to Use Social Media Without Breaking the Bank,” a free attendee webinar slated for Wednesday, March 12, at 4 p.m., EST, will share proven social media strategies for attendees to use to grow their business. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

The attendee webinar will discuss the fact that billions of people interact on Facebook, Twitter, Linkedin, YouTube, Instagram and hundreds of other social media tools every day, but businesses still struggle to find the sales and marketing connection, especially in the business-to-business (B2B) world. It will provide social media tips for small and large companies and help answer some common questions, such as should a company have a full-time person or hire an outside service provider?

The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX. Additional attendee webinars will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).

Steve Miller, strategic marketing expert, is leading the new attendee webinars for AAPEX. All webinars in the AAPEXedu series will be available for replay in the AAPEXedu Video Learning Library on the AAPEX website.

To register for “How to Use Social Media Without Breaking the Bank,” visit: http://webinarjam.net/webinar/go/469/c2a0dced5f.

The 2014 AAPEX is expected to feature more than 2,400 exhibitors and approximately 5,000 booths.  

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Automotive Aftermarket Industry Association (AAIA) and the Automotive Aftermarket Suppliers Association (AASA) and. For more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
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