MOKENA, Ill. – June 30, 2014 – The AAPEXedu
Webinar Series will present, “Pre-Show
Marketing Can Ensure Your Success,” a free exhibitor webinar on Tuesday, July
8, at 4 p.m., EST. The 2014 Automotive Aftermarket
Products Expo (AAPEX) is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the
Sands Expo Center in Las Vegas, Nev., with AAPEXedu sessions starting on
Monday, Nov. 3.
The average AAPEX attendee will receive less than 40 exhibitor invitations this year. Where are an exhibitor’s odds better: Standing out from 40 pre-show communications, or standing out from 2,300 other exhibitors on the show floor? Steve Miller, strategic marketing expert, will show exhibitors how to grab the attention of their top buyers before they travel to Las Vegas and without costing an arm and a leg.
The monthly AAPEXedu Webinar Series is designed to help ensure
exhibitors grow their businesses and get the most out of their participation in
AAPEX 2014. Additional
exhibitor webinars will cover “Referral
Marketing” (August), “Copywriting”
(September) and “Boothmanship for AAPEX” (October).
To
register for “Pre-Show
Marketing Can Ensure Your Success” or to watch a previous webinar in the
AAPEXedu Video Learning Library, visit: www.aapexshow.com/exhibitor/webinar.
The 2014 AAPEX is expected to feature more than 2,400
exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers. More
than 130,000 automotive aftermarket professionals from nearly 125 countries are
projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Auto Care
Association
and the Automotive
Aftermarket Suppliers Association (AASA), the light vehicle aftermarket
division of the Motor & Equipment Manufacturers Association (MEMA). For
more information, please visit www.aapexshow.com or e-mail: info@aapexshow.com.
