Wednesday, October 22, 2014

AAPEX Debuts “Ask Joe” Videos

Oct. 20, 2014 – The Automotive Aftermarket Products Expo (AAPEX) has debuted a series of “Ask Joe” videos to help attendees prepare for AAPEX and grow their business while at the event. AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center, Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.


The new videos are: “We’ve Got an App for That!” to encourage attendees to download and use the AAPEX 2014 Mobile App sponsored by ZF Services; “Get a Free Ride on Our AAPEX Shuttle Service” to make sure attendees take advantage of the shuttle service between the Sands Expo Center and most official AAPEX hotels; and “Who’s an AAPEX ‘Ask Joe’” to introduce attendees to customer service attendants who will be on the AAPEX show floor to answer their questions. Attendants will be easily identified by their stripped shirts with “Joe” insignia on the front and “Ask Joe” on the back. AAPEX exhibitor Red Kap produced this year’s shirts.

Two additional videos will spotlight the 2014 AAPEXedu program with its nearly 50 sessions and the all-new Service Professionals Program making its debut at this year’s AAPEX. To watch the new AAPEX videos, visit: vimeo.com/aapex.

In addition to the “Ask Joe” videos and customer service attendants on the show floor, attendees also can get help while at AAPEX by visiting the full-service and self-service stations located throughout AAPEX.

AAPEX 2014 Mobile App Helps Attendees Navigate Show Floor

Oct. 16, 2014 – The Automotive Aftermarket Products Expo (AAPEX) 2014 Mobile App includes new content and many features to help attendees get ready for the event when on the go and easily navigate the show floor while at AAPEX. AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center, Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.


The free AAPEX app, sponsored by ZF Services, features a Schedule of the nearly 50 AAPEXedu sessions, an Exhibitors section searchable by exhibitor, product and brand, a Planner to help attendees map out their itineraries, and a My Notes area where attendees can write and email notes about AAPEX. New products included in the 2014 AAPEX Product Showcase also will be included on the app.


While at AAPEX, attendees can use the app’s Walking Map with a Booth Visited feature and an interactive Floorplan with a Locate Me option to orientate themselves on the show floor. The app also features a Shuttle Bus schedule and an extensive Help section with tutorials and frequently asked questions.

“ZF Services is excited to sponsor the AAPEX mobile app this year. We have found the app to be a beneficial tool for all attending,” said Mark Cali, Product Management and Marketing Manager. “The AAPEX mobile app has answers to all event questions at your fingertips.”

The app is available for Android, iPhone, iPad and any other mobile web-ready device. To download the AAPEX Mobile App, visit www.aapexshow.com/app. When downloading the app from iTunes or Google Play, buyers should search “AAPEX 2014.” To watch a short video, “We’ve Got an App for That!” visit: vimeo.com/aapex/app.


AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 50 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX. To register for AAPEX, visit: www.aapexshow.com/register.

Tuesday, October 14, 2014

AAPEXedu to Spotlight Industry Trends to Help Attendees Boost Profitability

Oct. 14, 2014 – The 2014 AAPEXedu will feature 12 sessions on the latest industry trends to help attendees increase sales, boost profitability and grow their businesses. AAPEXedu sessions are free and start on Monday, Nov. 3, a day before the official start of the Automotive Aftermarket Products Expo (AAPEX). AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

The following sessions will cover demographic and economic influences shaping the global aftermarket, projected 2015 automotive product sales performance, the technologies likely to drive aftermarket growth in the coming years and more:


  • Will Consumers/Drivers Impact the Aftermarket?
  • Trade Expansion in Mexico: Why it’s the Right Time
  • 2015 Aftermarket Outlook
  • Import Parts Explosion: Are You Taking Your Share?
  • Aftermarket Dynamics and the Road Ahead
  • Global Supplier Consolidation: Threats and Opportunities for the Aftermarket
  • NHTSA Safety and Regulatory Plans: What is Coming Down the Pike
  • Distribution in the Age of E-Tailing
  • Commercial Vehicle Trends: Where is the U.S. and Canadian Commercial Vehicle Market Headed
  • State of the Art Diagnosis for WDs and Manufacturers
  • Aftermarket Telematics and the Connected Car
  • Five Trends in Five Minutes: Trends Affecting the Aftermarket  


When registering for AAPEX, www.aapexshow.com/register, attendees should select the AAPEXedu sessions they would like to attend as many of the industry trends classes are filling up quickly.

The 2014 AAPEXedu will offer 49 sessions, including three new, customized conferences: the Service Professionals Program, sponsored by MAHLE Service Solutions, which will take place throughout AAPEX, the Recruiting and Retaining Program on Nov. 3, and the REMANedu Conference on Nov. 3. Steve Forbes, chairman and editor-in-chief of Forbes Media, will round out the AAPEXedu program with a keynote address, “The Next Four Years: Navigating the Economy for Business Growth and Success,” during the new, free General Session on Wednesday, Nov. 5.

AAPEX is expected to feature more than 2,400 exhibitors, 5,000 booths, nearly 50 AAPEXedu sessions and 39,000 targeted buyers. More than 130,000 automotive aftermarket professionals from nearly 125 countries are projected to be in Las Vegas during AAPEX.

AAPEX represents the $477 billion global aftermarket auto parts industry, and is jointly sponsored by the Auto Care Association and the Automotive Aftermarket Suppliers Association (AASA), the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). For more information, visit www.aapexshow.com or e-mail: info@aapexshow.com.

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Wednesday, October 8, 2014

AAPEX Announces Sponsors For New General Session with Keynote Speaker Steve Forbes

Oct. 8, 2014 – Eight companies are the official sponsors of the new, free Automotive Aftermarket Products Expo (AAPEX) General Session on Wednesday, Nov. 5, that features a keynote address by Steve Forbes, chairman and editor-in-chief of Forbes Media. Forbes will discuss, “The Next Four Years: Navigating the Economy for Business Growth and Success,” and will provide insights and strategic advice for attendees to grow their businesses during uncertain times. The General Session will be held from 8 a.m. to 8:50 a.m. in The Venetian Palazzo Ballroom.

The following companies are VIP Experience sponsors of the General Session: Robert Bosch LLC, Booth 5038; UCI FRAM AutoBrands, Booth 1838; and ZF Services LLC, Booth 5061. These exhibitors will enjoy breakfast with Steve Forbes, tickets to a VIP seating area, complimentary copies of Forbes’ new book, Money: How the Destruction of the Dollar Threatens the Global Economy and What We Can Do About it, a VIP book signing and many other sponsorship benefits.

At the Concierge Experience level, the following companies are sponsors: Brake Parts, Inc., Booth 838; Dayco Products LLC, Booth 4026; East Penn Mfg. Co., Inc., Booth 4022; SKF, Booth 4650; and TASCO. Concierge Experience sponsor benefits will include tickets to a reserved seating area, complimentary copies of Forbes’ new book and exclusive entrance to the General Session.

AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev., with AAPEXedu sessions starting on Monday, Nov. 3.

The General Session is part of the 2014 AAPEXedu that also will offer 49 sessions, including three new, customized conferences: the Service Professionals Program, sponsored by MAHLE Service Solutions, which will take place throughout AAPEX, the Recruiting and Retaining Program on Nov. 3, and the REMANedu Conference on Nov. 3.

Monday, October 6, 2014

AAPEXedu Marketing, Sales and Branding Sessions to Help Attendees Grow Their Businesses

Oct. 6, 2014 – The 2014 AAPEXedu is offering nine sessions that will focus exclusively on the latest marketing, sales and branding strategies to address attendees’ pain points and help them grow their businesses. AAPEXedu sessions are free and start on Monday, Nov. 3, a day before the official start of the Automotive Aftermarket Products Expo (AAPEX). AAPEX is slated for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.

The following sessions will cover how to plan for marketing and sales success, improve brand identity, harness social media to increase sales, turn a website into a money-maker, connect with millennials across the digital ecosystem and more:

• Ready, Blame, Fire! Myths and Misses in Marketing
• Brand Building for Your Future
• The Secret to Social Media Marketing Success
• How to Build an Online Marketing Machine
• Pushing Your Message All the Way Up
• Millennials: Future & Current Aftermarket Customers
• Marketing to Multicultural Customers
• Digital Marketing 101 for Medium and Small Aftermarket Businesses
• Selling the VALUE Nobody Can Compete With

When registering for AAPEX, www.aapexshow.com/register, attendees should select the AAPEXedu sessions they would like to attend as many marketing, sales and branding classes are filling up quickly.

The 2014 AAPEXedu will offer nearly 50 sessions, including three new, customized conferences: the Service Professionals Program, sponsored by MAHLE Service Solutions, which will take place throughout AAPEX, the Recruiting and Retaining Program on Nov. 3, and the REMANedu Conference on Nov. 3. Steve Forbes, chairman and editor-in-chief of Forbes Media, will round out the AAPEXedu program with a keynote address, “The Next Four Years: Navigating the Economy for Business Growth and Success,” during the new, free General Session on Wednesday, Nov. 5.